Last week, APCO Worldwide announced veteran Mike Tuffin, executive vice president of America’s Health Insurance Plans (AHIP), as taking over as managing director of the firm’s headquarters in Washington, D.C., on June 25th. APCO, perhaps the most influential PR group in the US Capital, evidently tagged Tuffin for his vast expertise and influence in the healthcare sector.
Prior to joining AHIP, Tuffin was VP of APCO, having helped launch a flagship pharmaceutical industry prescription assistance campaign, as well as directing a coalition backed major retirement security initiative backed. He also served as senior director of strategic communications at the Pharmaceutical Research and Manufacturers of America (PhRMA), among in many other duties and initiatives. Tuffin also has had extensive experience during his career efforting major political campaigns, and a wide range of other influential decision positions. Margery Kraus, Founder and CEO of APCO, offered this:
“Our Washington team includes some of the most experienced business strategists and communication consultants in our industry. I’m pleased to welcome Mike back at an important point for APCO and our field. The world is changing, and so are the needs of clients. Stakeholders are interacting with brands in new and complex ways and significantly raising expectations for companies. We know Mike will continue to drive forward our winning reputation for helping clients create lasting engagement with diverse audiences.”
Robert Schooling, President, APCO Americas, who made the announcement, continued; “We are delighted that Mike is returning to APCO in this important leadership role. APCO’s D.C. office is our first and largest – and a major international hub for our business…” Widely known for their experienced D.C. practitioners, APCO is also among the most powerful pharmaceutical industry communications agencies in the world.
Tuffin’s appointment is only the most recent significant hire to bolster the D.C. office’s strengths. Tim Roemer, former U.S. ambassador to India; Paul Dyck, former associate White House political director; and Parita Shah, former public affairs strategist at the U.S. Department of Commerce, are other key appointments to make their already significant presence, more widely felt. Also, the firm recently acquired a majority interest in marketing agency StrawberryFrog, to services for some of the world’s most powerful brands.
For more information on this or other news from APCO Worldwide, we suggest the reader visit the APCO press release section of their website.