Powerwave Technologies has recently retained LEWIS PR to implement a media relations campaign in North America. This will focus on increasing awareness and exposure for Powerwave in the region, and building the company’s relationships with key media outlets and industry analysts.
Powerwave Technologies is a provider of advanced wireless solutions for wireless communications networks. Lewis PR will have a challenging task ahead, given the strong competition in the industry. But the agency has a broad experience in the telecommunications and wireless market, and the people in charge of the campaign are PR veterans. The campaign will be led by Katie Eakins, vice president, LEWIS San Diego, who will report to John Lee, Director of Marketing at Powerwave Technologies. Lee has also revealed, in a press statement, the main reason why Lewis PR was selected for the task:
“Historically, Powerwave has been seen as a very product-driven company. We’ve enhanced our product portfolio and now provide a more robust wireless solutions set. LEWIS understood that evolution and how we need to communicate with our customers, partners and prospects. They put a team in place that has the industry and technical knowledge and media relationships to help us build our communications program.”
LEWIS was selected following a competitive pitch for the public relations program. Details of the budget were not being disclosed. The campaign begun in June. So far there’s no mention if Lewis PR will also be in charge of countering effects of negative media regarding Powerwave Technologies, and there’s been a fair share of such editorials in the news since the beginning of June.